Improving Professionalism in Human Resources Management and Understanding CSR

Corporate social responsibility is now finding its way into the Myanmar business community, government sector, and the media. Three years ago, CSR was a little-known term, but it has become popular not only among government officials and businesspersons but also among the media. Many organizations are investing in CSR programs to gain the trust of their stakeholders, employees, and customers and to improve their corporate images and contributions to social welfare.

Human resources plays a vital role in CSR and needs to take a leading role in deciding the direction of organizations’ CSR strategies. Established in 2005, our Device Services Co., Ltd., became a participant of the UN Global Compact in 2012 and is supportive of CSR programs through professional human resources management (HRM).

Developing human capital

HRM is the part of the process that helps the organization achieves its objectives. Once the general direction and strategy have been established, the next stage is to formulate firm objectives and develop these into action plans. The objectives cannot be attained without the required resources, which include people. It should be fully integrated with all the other management processes so that the company also becomes a learning organization.

Device Services focuses on how to staff organizations and evaluates this process using performance measurements and feedback instruments. It makes the necessary adjustments to ensure the organization hires the right people at the right place and at the right time.

We support creativity and maintain a positive work environment in which the similarities and differences of individuals are valued so that all can reach their potentials and maximize their contributions to an organization’s strategic goals and objectives. A high-performance organization relies on a dynamic workforce with the requisite talents, multidisciplinary knowledge, and up-to-date skills to ensure that it is equipped to accomplish its mission and achieve its goals, providing both accountability for and fairness to all employees.

In the labor market, education plays a crucial role in developing human capital. New graduates join the labor market every year, leading to a larger workforce. Unless sufficient job opportunities are created, unemployment rate will be higher and brain drain will occur. Realizing this, Device Services aims to create awareness among new graduates by organizing various forums that focus on job creation and entrepreneurship.

Career fairs are an excellent way to build recruiting efforts on campus. To encourage this, Device Services was involved as a Premium Sponsor at the Career Fair at Yangon University of Foreign Languages on April 8, 2014. Device Services counsels people to help them better understand the work that is needed and the courses that need to be taken in order for them to be prepared for their chosen careers. At this career fair, students were able to explore career developments based on their personal qualifications, aptitudes, and interests. Device Services is trying to encourage university students to be proactive and understand career planning.

Job fairs are a way for prospective hires to discover the qualifications, skills, and talents that employers are seeking. Device Services believes job fairs are also a great way to discover new companies, ask questions, obtain career advice, and meet other candidates who are also job hunting. That is why Device Services has participated in job fairs for years. As a result of participating in job fairs, more than 800 jobs were created between 2012 to 2014.

Strategic human development and learning organization

Training and development is a major function of HRM, which is concerned with organizational activity aimed at bettering the performance of individuals and groups in organizational development. The Device Business Management Academy is a management training and career development organization for sharing and upgrading business knowledge for everyone in the organization according to the learner’s level. We develop and offer a flexible range of learning solutions to meet the specific needs of individuals and organizations.

We classify the training titles for all levels of participants according to the job level and course title. We also help our clients to develop and sustain different levels of competence and proficiency in leadership and management in their related industries, such as Corporate Training Programs.

In 2011, we designed and organized free literature talks, named “Heartfelt Sympathy,” with famous authors to offer general knowledge to young leaders. Furthermore, we held business seminars with honorable speakers and key business players, who shared their experiences and knowledge in order to give hands-on knowledge to all listeners. On September 18, 2013, we participated as a sponsor in the seminar “Responsible Business Practice in Myanmar,” which is organized by the Myanmar Business Coalition on Aid, Yoma Bank, and YSH, and facilitated by Prof. Dr. Aung Tun Thet, the president’s economic advisor.

We promote CSR activities every year in coordination with our clients. To encouraging HRM, on March 8, 2014, we supported the Myanmar Marketing Forum 2014, which is the very first international marketing forum in Myanmar to be organized by Hub Myanmar Co., Ltd. As a participant of the UN Global Compact, we are moving forward to achieve and fulfill the Ten Principles of UN Global Compact to develop our environment through human resources management.