For Authors

03:25 PM, March 23, 2012

If you’re interested in writing for us, please send your manuscript, a brief bio, and contact information to Dr. Elmer Lenzen at info@macondo.de

The Global Compact International Yearbook has the goal to create a global overview of achievements in Corporate Social Responsibility (CSR) and to build up capacity for more comprehensive and sustainable management of these activities. Thus we offer proactive and in-depth information on key sustainability issues to stakeholders around the world, and each promotes unique and comprehensive knowledge exchange and learning in the spirit of the UN Global Compact principles.

Perhaps most significantly, we want to give a strong voice to the regional and global CSR actors that are at the heart of sustainable development. For this reason we cordially invite all readers to contribute articles and comments. You should submit your contribution electronically and consider the following recommendations:

Length:
Articles should have a length of 500-1.000 words. Counting: In most word processing programs, you will find the exact number of words under the “Count Words” menu option.

Style:
Please note that the Global Compact International Yearbook follows the rules of journalistic reporting. And so please don’t write your article in the sober, matter-of-fact style of a Communication on Progress report or conference presentation. Rather, you should take advantage of the possibilities that a reporting or narrative style offers. Quotes and descriptions of the situation also give your article colour and life. But please ensure that our standards of serious journalism and, of course, verifiability of the statements do not suffer. That might sound complicated at first, but it’s not! To help you achieve this with ease, we offer you the help of a “Script Doctor”, who will advise you on style questions and your article’s design and give you suggestions for improvement.

Useful hints

Tip 1: The “Aha“-Effect
Is the idea new or does it offer a useful perspective on an existing idea?
Why do CSR managers need to know about it? Could it be put into practice?
Tip 2: The Laswell Formula
Do you know the Laswell Formula? This is the list of the Five Ws (and one H) used in journalism: Who? What? When? Where? Why? How? And we can add another W: What source? The answers to the Five Ws (and one H) are a proven method for structuring your article.
Tip 3: Using Info boxes
Structure your article and take advantage of the opportunity to include “info boxes” to provide information that is useful but not relevant for the essence of the article.
Tip 4: The “good entrance”
“You can tell a good novel from the first sentence.” That may work for novels, but other rules apply to journalism! Don’t overload the entrance with information. Above all, don’t put too many facts in one sentence, and don’t make the paragraphs too long.
Tip 5: The "Inverse Pyramid Principle"
Every article follows the principle of the inverted pyramid, in which the most important information is presented first (climax first). This is followed by important supporting facts, then interesting details and finally less important information.
Tip 6: Offer a clear point of view
Don´t use jargon or promotional style. This is not the place to sell your business but to share with us a great story!

Picture material:
Please send us as photos if possible. All images have to be royalty-free and you have to give us a written affirmation.

Submission:
Please sent us the material only by e-mail.

Editing:
After submission, our editorial staff will fine-tune the content and in case of questions and recommendations we will get in touch with you.

Because of the volume of submissions we receive, we are not able to respond immediately to every one, but we do our best to respond as soon as possible.

We thank you very much for your interest and your support!

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