MAN and SOS Children’s Villages: A Global Success Story

By Yvonne Benkert (MAN SE), MAN SE
04:15 PM, May 05, 2015

The massive earthquake that struck Haiti in 2010 had disastrous consequences. Many people lost everything; even providing them with the bare necessities proved extremely difficult. As one of Europe’s leading commercial vehicle and mechanical engineering companies, MAN decided to send two used heavy trucks valued at € 10,000 to assist in the rebuilding efforts. What started as a spontaneous offer of emergency assistance sowed the seeds for a long-term partnership with SOS Children’s Villages in Haiti, which has benefited numerous local children and young people.

Rebuilding in Haiti

Thanks to MAN’s help, at the beginning of 2015 a new SOS Children’s Village was opened in Les Cayes in southern Haiti. It comprises 14 family houses and currently provides some 60 children with a place to live and recover. In the SOS Children’s Village in Croix-des-Bouquets, which is located to the east of Port-au-Prince, MAN has been contributing € 40,000 each year since 2013 to pay the living and care expenses of seven children. In addition, the company covers the costs for five teachers at the SOS Herman Gmeiner School in Santo on the outskirts of the capital city. More than 700 children receive their primary and secondary education at the facility.

The disaster relief activities in Haiti and the resulting partnership are a clear illustration of MAN’s social responsibility approach. “It’s our aim to make a lasting difference in the lives of children and
young people and help them achieve a brighter future through education,” says Jochen Schumm, Chief Human Resources Officer of MAN SE and MAN Truck & Bus AG, who heads up Corporate Responsibility in the MAN Group. And as he explains, emergency aid projects that provide basic supplies following a natural disaster often mark the beginning of a partnership.

MAN Disaster Relief in Haiti

Disaster relief around the globe

MAN has repeatedly partnered with SOS Children’s Villages to help people around the world in times of acute crisis. Most recently, the company donated € 75,000 to SOS Children’s Villages to help cope with the 2014 Ebola epidemic in West Africa. SOS Children’s Villages offer targeted assistance in a total of 10 locations in Guinea, Sierra Leone, and Liberia – including the provision of emergency aid, preventive measures, and long-term assistance such as caring for orphaned children.

MAN made € 50,000 available following the 2013 typhoon in the Philippines. In this country, SOS Children’s Villages provided assistance by means of several programs, including aid packages, rebuilding, daycare facilities, school materials, and income-generating activities.

In 2011 the company provided € 125,000 in funding to the long-term disaster relief program in Kenya, established in response to the East Africa drought crisis. Here the activities focused on water supplies, school meal programs, basic food aid to affected villages, and medical assistance.

Another project in 2011 was the expansion of SOS activities in Japan following the disastrous earthquake in that country. A donation of € 125,000 provided initial funding for an SOS Children’s Village in Fukuoka, which offered a home to orphaned children.

 
InitiatorMAN SE
Project start
2008
Statusongoing
Region
Worldwide
Contact person
Yvonne Benkert
Awards

Project benefit

  • Sustainable efforts in disaster relief
  • Enabling access to education
  • Supporting engagement of MAN employees
Anti-Corruption -
Business & Peace -
Development -
Environment -
Financial Markets -
Implementing UNGC Principles in your Corporate CSR Management -
Human Rights X
Labour Standards -
Local Networks -
Advocacy of global issues X
Business opportunities in low income communities/countries -
Project funding X
Provision of goods X
Provision of services/personal -
Standards and guidelines development -
  • SOS Children’s Villages

A jump start for mechanics in Ethiopia

The partnership between MAN and SOS Children’s Villages has its roots in Ethiopia. In 2008 MAN began providing funding to the SOS Vocational Training College (VTC) in Kality. This assistance allowed for the financing of two vocational programs – engine service and maintenance, and drive-system and automotive mechanics – as well as the construction of an additional college building. Not only has MAN contributed financial aid totaling € 600,000 for investments and maintenance, but professional support and knowledge transfer as well. This means that the accredited vocational college has access to a MAN expert as a teacher for special training courses, not to mention MAN equipment – such as a truck, an axle drive, or truck instruments – to practice with in classes. This wide-ranging assistance allows the young adults attending the VTC to receive a top-notch vocational-technical education, paving the way for a better future. Almost 60 graduates have now started promising careers as automobile mechanics, for example.

Training at MAN

Vocational training sponsorship in Nuremberg

Providing vocational training opportunities for young people is also one of MAN’s priorities in Germany. Since 2011, MAN has been sponsoring up to five vocational trainees at a time at the SOS Vocational Training Center in Nuremberg. At this facility, young people can earn qualifications as carpenters, construction mechanics, and administrative assistants. The program targets socially disadvantaged teenagers who, in many cases, are struggling with the consequences of personal crises or addiction. Due to their educational histories, they are usually no longer eligible for a place in the state system. So a sponsored vocational training program is often their last chance to gain a foothold in the labor market.

MAN: A committed partner to SOS Children’s Villages

Since 2008, MAN has been a partner that SOS Children’s Villages can count on. Through its work with the nonprofit association, MAN – the manufacturer of commercial vehicles, engines, and machinery – has opened new doors for children and young people. With the aim of having a lasting, positive impact on the community, MAN makes a point of selecting activities that develop into longterm projects. In 2013 MAN extended its national and international commitment to SOS Children’s Villages by another three years. The partnership applies a three-tiered approach:

Personal dedication: MAN employee volunteering
An employee volunteering program is in place at several MAN sites in Germany. People can get involved in community service projects at SOS Children’s Village facilities, using a half day of their working hours once a year. In 2014 more than 100 MAN employees volunteered a total of almost 670 hours.

Financial aid: Donations from MAN and its employees
It is not just the company that provides financial assistance to a variety of SOS Children’s Village facilities. In addition to MAN’s annual corporate giving, totaling €150,000, MAN employees regularly donate money to various SOS Children’s Village projects. At different events in 2014, they raised more than € 9,000 for SOS Children’s Villages.

Transfer of knowledge: Fostering education and employment
The VTC in Ethiopia and the SOS Vocational Training Center in Nuremberg focus on fostering employment opportunities. In Spain, MAN is connecting the dots between theory and practice: Nine automotive vocational trainees from SOS Children’s Villages had an opportunity to spend an entire day at the MAN production facilities in Coslada.

Giving back to the community in Germany

In addition to sponsoring vocational training in Nuremberg, MAN and its employees are working together to help children and young people throughout Germany. Volunteering and financial assistance to SOS Children’s Villages extend from school mentoring and educational programs to activities to promote integration.

For example, since 2013 MAN employees have been volunteering as SOS school mentors at the SOS Family Assistance and Support Center in the Riem district of Munich. Once a week they help children, especially from immigrant backgrounds, to study and do their homework. At the Family and Daycare Center in the Neuaubing neighborhood of Munich, MAN provides funding for a qualified employee to work 12 hours per week, offering educational programs that are open to the community.

By organizing excursions to places such as museums, for example, the company provides the participating children with important opportunities for early learning. In addition, MAN employees also lend a hand at a lot of different events – organizing summer festivals, baking with the children, or doing yard work.

For the SOS Mothers’ Center in Salzgitter, in 2014 MAN covered the costs – totaling € 21,000 – for a “green classroom,” a green space where the children can study in peace and quiet. MAN employees donated a further € 6,000, the proceeds from a raffle at the MAN Family Day. And each year, all vocational trainees from the MAN plant help set up the local SOS Christmas village.

MAN funds the SOS Hochfeld Family Center in Augsburg to the tune of € 10,000. At this facility, children from immigrant families get help developing their language skills. Once a week, an educator leads a group consisting half of German-speaking and half of Russian-speaking children between one and three years old.

New projects mark anniversary year

SOS Children’s Villages in Germany is proud to celebrate 60 years of providing assistance to children and young people in this country. Since it was founded, more than ten thousand children have grown up in SOS Children’s Village families, and hundreds of thousands more around the world have been helped by the non-profit association.

MAN has partnered with SOS Children’s Villages on many of these projects and intends to continue its support in the future. To mark the anniversary year, a visit to the VTC in Ethiopia is planned. Employee volunteering will also be stepped up in Germany, with MAN expanding its activities to work with the SOS Children’s Village in Augsburg, which is also home to a MAN Diesel & Turbo site. At the kickoff event in March 2015, the head of the MAN cafeteria in Augsburg showed single mothers how to cook healthy meals on a low budget. MAN vocational trainees installed a weatherproof donation basket, which is traditionally located at the entrance of each SOS Children’s Village – marking the first step in a long-term partnership to assist the children and young people in Augsburg.

About SOS Children’s Villages

In 1949 Hermann Gmeiner founded the first SOS Children’s Village in Imst, Austria, to provide a home to children orphaned by the war. The first German facility of this kind was the SOS Children’s Village in Ammersee, founded in 1956. Today, SOS Children’s Villages has more than 2,400 facilities in 134 nations and territories around the globe. In Germany some 3,400 employees working in 43 facilities provide assistance to more than 95,000 people.

The SOS Children’s Villages are at the heart of the work done by the nonprofit association. In the villages, children whose biological parents cannot care for them for various reasons can grow up in a family-like environment. They receive the protection and affection they need to go on to lead successful adult lives.

This project description was originally presented in the Global Compact International Yearbook 2015.

About the Authors
Benkert, Yvonne

Yvonne Benkert is Head of Corporate Responsibility at MAN SE.

 
MAN SE

The MAN Group is one of Europe's leading manufacturers of commercial vehicles, engines and mechanical engineering equipment with annual revenue of approximately €16.5 billion and around 52.500 employees worldwide. MAN supplies trucks, buses, diesel engines and turbomachinery as well as turnkey power plants. MAN’s divisions hold leading positions in their respective markets. Munich-based MAN SE is one of the 30 leading companies in Germany's DAX equity index.

The MAN Group's strategy aims to create sustainable value in Commercial Vehicles and Power Engineering, its fast-growing business areas. The Industrial Governance management system is a part of this. It clearly distributes roles, centralizing the company's strategic management and strengthening the operational responsibility of its three subgroups: MAN Truck & Bus, MAN Diesel & Turbo and MAN Latin America. Each division must measure itself against its strongest competitor.

The MAN Group's Guiding Principles outline the scope for the responsible and sustainability-driven conduct of all MAN employees. Our Corporate Values of being reliable, innovative, dynamic and open play a key role in our success on both product markets and the capital markets as well as in attracting qualified employees and in social acceptance of all our business activities.

MAN has been around for over 250 years.

 
The views expressed in this article are the author's own and do not necessarily reflect CSR Manager's editorial policy.
 
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