In the 33 years since the world’s first eco-label appeared (Germany’s Blue Angel), these labels have proliferated. The Ecolabel Index currently lists 377 schemes in 211 countries and 25 industry sectors. A number of trends indicate it is time to take a closer look: Civil society continues to pressure business to take responsibility for supply chain performance.
Eco-labels and other sustainability marks on products are the way that most people experience certification. They are a window into production practices that might have taken place thousands of miles away – the connection between a forester in Brazil and a new piece of furniture; or a fishery in the North Atlantic and a meal of fish and chips; or a tea picker in Kenya and a morning beverage. But it is not only consumers who depend on labels to make informed decisions, it is also retailers and many other participants in the supply chain who are looking to improve their performance. more[...]
Sustainability Standards Systems – such as the Forest Stewardship Council (FSC), the Roundtable on Sustainable Biofuels, or Social Accountability International with its SA 8000 standard – represent the practical, hands-on dimension of the CSR landscape. With consensus-based voluntary standards defined through global multistakeholder processes, and with enterprise compliance assessed through independent third-party certification, these market-based tools provide clear pathways for producers to improve sustainability practices. more[...]
Today’s supply chains span the globe. While a century ago we might have known where, how, and who produced the things we consume, today we rely on what we are told. And how can we be sure that what we are told can be trusted? Enter the eco-label: the independently verified, on-pack label that tells the consumer how a product was produced (think Fairtrade or organic) or how it might be consumed (think nutritional labels or Energy Star) in a more sustainable way. It is a powerful idea that combines sustainability standards-setting and branding, underpinned by the credibility of an independent body. more[...]
In the last years we observe some key trends in eco-labeling. One is the quantitative increase in the number of labels and “green stickers” across the world and across business sectors. Another trend is the fear of many consumers of greenwashing. The sheer amount of labels and the fact, that many are invented by companies on their own, makes it difficult for consumers to distinguish between recognized, international standards and private or local initiatives. Here we give a short overview about important eco labels in the sectors Electric Device, Food, Wood/Paper, Textile, Rug, Flowers, Cosmetics, Tourism and Consumer Goods. more[...]
The practice of eco-labelling may be on the brink of saturation point and is becoming as confusing for companies as it is for consumers, a major new study has warned. Joint research by IMD, the International Institute for Management Development, and EPFL, the Ecole Polytechnique de Lausanne, suggests the process has become so fragmented that the current industry perception is dominated by wide-ranging reappraisal. more[...]
In 2010 Vestas decided to embark upon a challenging journey: to build a global partnership and create an organization that would produce the world’s first consumer label for wind energy. WindMade™ was created to drive the global adoption of wind energy by convincing the world’s largest consumer brands to put a renewable energy label on their products. This label would inform consumers about the source of energy used to make the product, thereby empowering them to consciously choose products originating from a clean source of energy. more[...]
Accounting for almost 30 percent of consumption, private households are the second-largest source of energy use and, with 21 percent, the third-largest source of CO2 emissions worldwide. Electrical appliances, in turn, account for almost half of the entire electricity use in private households. more[...]
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