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Stakeholder Management
The landscape of business and enterprise policy is subject to almost unparalleled change. An ever-increasing majority of corporate and institutional management boards find themselves operating in a networked world of interests and opportunities for influence. In addition to primary stakeholders such as shareholders, customers, suppliers, and employees, secondary and tertiary stakeholder groups are increasingly making regulatory, social, political, and ethical demands on businesses. more[...]
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CSR in Africa
Editorial TeamFor many years Africa is the hotspot for hunger and conflicts. But besite all these troubles ether is also a change for change and hope arising. More countries become aware of the ptential CSR has and include corporate responsibility as a fundanetla brickstone for developing citizenship. Our special illustrates variuos aspects. more[...]
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Hasebou, Maha
Despite the fact that Egypt is not among the top carbon dioxide emitters in the world, the notion of “the earlier … the better” has always been a key driving force for Arab African International Bank (AAIB), which is creating awareness in the banking industry about tackling climate change by measuring its carbon footprint and publishing its first Carbon Footprint Report. From Kyoto to the Rio+20 Summit the interest in global warming and climate change has grown exponentially over the past 10 years. The Kyoto Protocol was introduced in 1997 in Japan and entered into force in 2005. The Protocol’s main goal was to reduce the carbon footprint of some countries compared to the level of emissions they had in 1990. more[...]
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Wade, Antonia
The UN Decade of Education for Sustainable Development that is currently underway aims to offer all people the opportunity to achieve a worthwhile future while also integrating knowledge about sustainability into the education environment. Education also plays an important role for businesses, since their success is based on having well-trained, highly qualified, and skilled employees. As part of its corporate responsibility strategy, AUDI AG therefore invests at all levels in the training and advancement of its employees, expands the range of education in the regions surrounding its corporate sites, and works to help underperforming and socially disadvantaged students. To put the strategic mission “We live responsibility” into practice, Audi also trains its employees specifically on the issue of sustainability. more[...]
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Responsible Lobbying
Dr Stephanos Anastasiadis, Royal Holloway, University of London
Dr Sigrun M. Wagner, Royal Holloway, University of LondonLobbyists paying elected representatives to place questions in the UK parliament. Arms manufacturers giving South African officials BMWs in exchange for armaments contracts. Smoke-filled back rooms featuring stuffed brown envelopes. No wonder lobbying has a bad name. But these are not images of lobbying: They depict corruption, albeit in a policymaking setting. These actions are morally suspect and usually illegal. They also contravene the UN Global Compact: Principle 10 requires the combating of corruption. In fact, lobbying is far more often about committee meetings, reports, and other unspectacular activities. Lobbying can be understood as the focused provision of relevant information, with the intention of influencing public policy or process. Corporate lobbying is not just important for companies; it helps create better public policies, and can therefore have real societal value, despite its bad press. more[...]
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Managing Corporate Legitimacy and the UN Global Compact
Dr. Dorothée Baumann-Pauly, University of Zürich
Prof. Andreas Georg Scherer, University of ZurichCorporations can no longer easily control their public image by means of public relations and marketing. Clearly defined corporate reporting requirements, rigorous third-party monitoring processes, and multiple media resources of watchdog organizations help to shed light on actual business practices. The increased transparency with regard to corporate conduct has also enabled a larger and more diverse group of corporate stakeholders to voice opinions and formulate demands. In particular, large brand name companies in sensitive consumer goods industries (like food or textiles) are now constantly under public scrutiny. For corporations, this situation creates new management challenges. To ensure the social acceptance of their business (corporate legitimacy), heterogeneous and often contradictory stakeholder demands need to be managed. more[...]
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