The Sustainability Learning Forum

PUMAVision 2011

Dr. Reiner Hengstmann, Puma
Stefan D. Seidel, Puma

As part of PUMAVision – PUMA’s sustainability concept – and in line with its mission to become the most desirable and sustainable Sportlifestyle company, PUMA introduced the sustainability scorecard in 2010 to achieve its ambitious environmental targets by 2015. The scorecard lists targets for a 25 percent reduction in energy and water usage as well as climate and waste emissions by 2015 compared to 2010. more[...] login_required

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The Value of Improved Community Awareness

Sibel Bekler, AKSA

AKSA, a leading manufacturer of acrylic and carbon fibers in the world, has initiated a Community Advisory Panel comprised of about 45 representatives of municipal mayors, village elders, teachers, local authorities, and students selected from the villages in the vicinity of the facility. Since 2001, biannual or more frequent Community Advisory Panel meetings are held to assess and evaluate the coexistence of AKSA with the community, including issues of environmental, health, and safety performance of the facility as seen from the eyes of the public. more[...] login_required

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Corporate Responsibility Standards

Prof. Andreas Rasche, Copenhagen Business School

This paper discusses so-called corporate responsibility standards (e.g., the Global Reporting Initiative and Social Accountability 8000) from the perspective of post-structuralist philosophy, in particular Derridian thinking. I introduce these different initiatives and contrast them against each other. Next, I offer a discussion of their limits in general, and their paradoxical nature in particular. I conclude with a variety of practical recommendation suggesting that, while corporate responsibility standards can potentially offer good managerial guidance they are also flawed in a variety of ways. more[...]

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Blueprints for Change – The Sustainability Imperative

Susanne Stormer, Novo Nordisk
Novo Nordisk

50 – 50 – 50. By 2050 there will be 50 percent more people in the world, and we will have been responsible for reducing global carbon emissions by 50 percent. A seemingly simple equation, yet a tall challenge. It makes it painfully clear that sustainable development hinges on our ability to manage growth sustainably and not only make up for the harm we inflict on the global ecosystem, but also to effectively decouple economic value creation from environmental degradation and social inequality. more[...] login_required

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PUMAVision

Dr. Reiner Hengstmann, Puma
Stefan D. Seidel, Puma

2009 was an eventful and challenging year – not only for PUMA but also for the world economy and the Sportlifestyle industry as a whole. The impacts of the financial crisis were felt globally and did not spare PUMA. At the same time, sincere criticism toward unsustainable, short-term financial business models and serious concerns about global warming called not only for a stronger emphasis on concepts of sustainable development within our societies but also for individual industries and single corporations. more[...] login_required

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Corporate Social Responsibility – A Philosophy of Life

María del Rosario García, Mutualista Pichincha
Soledad Burbano, Mutualista Pichincha

For Mutualista Pichincha, corporate social responsibility and the Ten Principles of the Global Compact go far beyond the realm of traditional institutional and professional behavior. They constitute a way of life and a new manner of doing things in all aspects of our entrepreneurship. They must become the engine that drives all our actions at work and at home; with our children, friends, and colleagues; on the streets as well as during public events and all of our daily activities. more[...] login_required

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Big Changes Start Small

Julija Dietrich, Deutsche Telekom

Large business corporations are expected to assume ecological and social responsibility and to adopt sustainable business practices. Deutsche Telekom has been fulfilling this expectation for many years and, in September 2009, began to extend its radius of action to the environment and society and to actively involve customers through its communication campaign for sustainability. more[...]

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Sustainability Straight to Your Mobile

Christine C. Schneider, Henkel

The growth in world population and the steady increase in the average standard of living call for a radical reassessment of our production methods and consumption patterns. To drive change in the laundry detergent and household cleaners sector, we draw on our many years of experience and our leading role in the field of sustainability. more[...] login_required

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Living Responsibility

Rainer Wend, Deutsche Post DHL

If one person forgets to switch off the light, it’s not the end of the world. But when thousands of employees agree to climate-protection measures, the effects can show a tremendously positive result. If only one customer requests a carbon-neutral transport, it’s not going to save the planet. However, when thousands of customers all over the world ask for eco-friendly services, it makes a big difference. Today, it is our employees and our customers who drive our corporate responsibility activities at Deutsche Post DHL. more[...] login_required

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Eni’s Cooperation Model for Sustainable Development

Sabina Ratti, eni

Multinational companies face huge challenges in countries they operate in, from human rights to the growing need for transparency and responsibility, from respect for the environment to the fight against poverty and the promotion of fair labor practices. Oil and gas companies operate in some of the most challenging places on earth, where they can have an important impact on local communities and on the environment due to the nature of their operations. Furthermore, they manage energy resources that are deeply connected to the economy of a country, and they cope with a public sector that often looks for the support from the private sector to guarantee an improvement of development standards. more[...]

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Bayer Launches New Sustainability Program

Dr. Wolfgang Große-Entrup, Bayer Group
Bayer Group

The world is facing a number of major challenges: One of the most important is the growth of the global population and the factors associated with this, such as access to healthcare, regular food supplies, and effective environmental and climate protection. These global problems are the main starting point for the new Bayer Sustainability Program. more[...]

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CSR-Academy

CSR-Academy provides a diverse array of instruments for capacity building. It is also the website of the Global Compact International Yearbook. more[...]

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