The Sustainability Learning Forum

Unternehmensbürgschaft und Philantrophie

Mit Corporate Citizenship wird das bürgerschaftliche Engagement in und von Unternehmen bezeichnet. Die Basis bildet dabei eine mittel- und langfristige unternehmerische Strategie verantwortungsvollen Handelns, bei der sich die Unternehmen über die eigentliche Geschäftstätigkeit hinaus als „guter Bürger“ innerhalb und für die lokale Zivilgesellschaft engagieren. Bei diesem Engagement können sowohl ökologische als auch kulturelle Belange eine Rolle spielen. Das Engagement für das Gemeinwohl ist dabei heute nicht nur philanthropisch motiviert, sondern hat Unternehmens- und Gemeinwohlinteressen gleichermaßen im Blick. Beim Corporate Citizenship sollte es idealerweise darum gehen, eine Win-win-Situation zu erzielen, sodass sowohl das Unternehmen als auch die soziale Organisation und die Gesellschaft profitieren. Ursprünglich geprägt wurde diese Form des Managements im angelsächsischen Raum als Teil einer Public-Affairs-Strategie. more[...]

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MAN and SOS Children’s Villages: A Global Success Story

Yvonne Benkert, MAN SE
MAN SE

Whether donating funds and supplies to disaster relief efforts, transferring knowledge, or volunteering in a variety of facilities – for years, MAN has been a partner that SOS Children’s Villages can count on. Through this partnership, MAN has made a valuable contribution to educational programs aimed at children and young people around the globe. more[...]

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The Essence of Strategic Giving – A PRACTICAL GUIDE FOR DONORS AND FUNDRAISERS

With The Essence of Strategic Giving, Peter Frumkin distills the lessons of his study Strategic Giving into a guide for everyone involved in private philanthropy, from donors to managers of nonprofits to fund-raisers. more[...] login_required

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Frumkin, Peter

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Strategic Giving – The Art and Science of Philantrophy

The philanthropic landscape is changing dramatically as a new generation of wealthy donors seeks to leave its mark on the public sphere. more[...] login_required

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Philanthropy As an Integral Part of CSR

Jeffrey Revels, TMS Group
TMS Group

Corporate Social Responsibility (CSR) encompasses many different components across a myriad of industries in both the public and private sectors. One of the most demonstrative aspects of CSR involves philanthropy, which not only includes a commitment of monetary support, but a personal involvement in volunteerism, too. These much-cherished values represent the cornerstone of our year in 2012 and future CSR endeavors. more[...]

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60 Years of Contributing to the Communities

Tony Awad, Consolidated Contractors Company
Consolidated Contractors Company

Sixty years of continuous giving that is rooted in the beliefs and values of the founders is what distinguishes CCC and makes it unique among other companies. Even before the term “corporate social responsibility” became quite popular in recent years, the CCC founders put giving and care for the communities, employees, and their families as some of their core values, which they have been practicing throughout the history of the company. Their continuous giving to their communities, employees, and their families has left its mark on the thousands of people who have felt their support throughout the years. Their compassion and philanthropic deeds may have grown out of the hardships they experienced in their early years; however, becoming one of the most affluent companies in the world had just multiplied these humanitarian acts. more[...]

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Global Compact International Yearbook 2012

Dr. Elmer Lenzen

With over 8,700 corporate participants and other stakeholders from over 130 countries, the UN Global Compact is the largest voluntary corporate responsibility initiative in the world. „I hope these diverse expressions of support for the UN’s global mission will inspire many more businesses to follow this path and bring corporate sustainability to true scale“, UN Secretary-General Ban Ki-moon says in the 2012 edition of the Global Compact International Yearbook. Edited by the German publishing house macondo the new yearbook offers insights to political as well as sustainability issues. more[...]

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Brand Distinction Through Strategic Philanthropy

Anne Wall, Marketing Navigators Inc

Build brand distinction through strategic philanthropy. Through this article, find out how focused brand philanthropy can benefit your business and society. You will learn new ways to use corporate contributions to connect emotionally with stakeholders. At the same time, your corporate giving will help people in need. more[...] login_required

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Supporting the Development of Youth Entrepreneurship in the United Kingdom

Royal Bank of Scotland Group

The RBS Group has been a signatory of the UN Global Compact since 2003, and in 2010 our Head of Sustainability became Chair of the UK Network; working to promote the Global Compact’s Ten Principles among UK industries and the wider UNGC community. We support the Compact as we believe that the resources available to businesses can be leveraged to create sustainable development and a more sustainable economy – on both a local and global scale. more[...] login_required

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Prevention of HIV and AIDS among the Youth

Audrey d'Hotman de Villiers, Rogers
Rogers and Co., Ltd

Since 2007, Rogers has been committed to the fight against HIV and AIDS among Mauritian 15- to 24-year-olds. Through an inclusive method based on evaluative studies and stakeholder dialogs, the Group contributed to the country’s progress in this nationally coordinated fight. more[...] login_required

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Philanthropic Societies Around the World - Overview

Karen Rieckmann

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A Global Shift Toward Strategic Philanthropy

Punleuk Kam, Credit Suisse
Julia Yue, Credit Suisse

We are witnessing an exciting global movement whereby philanthropists from both developed and emerging economies are using targeted and innovative approaches to address sustainable development. Today, strategic philanthropists are responsible for stimulating entrepreneurship and small business development in developing countries. These philanthropists are increasingly recognizing the importance of adopting a more business-like approach to philanthropy to maximize social and environmental returns of their philanthropic investments. Measuring impact is also a crucial component of successful philanthropy and has become more prominent globally. Evaluation helps to focus on results, ensures effective allocation of resources, and upholds accountability. more[...] login_required

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From Competitive Advantage of Corporate Philanthropy to Shared Value

Kyle Peterson, FSG

FSG, the nonprofit consulting firm which I help lead, has witnessed an amazing evolution in corporate philanthropy during the last 10 years. We have witnessed the unprecedented examination and gradual repurposing of corporate philanthropy. For anyone who cares about solving social problems, it has never been a better time to be part of the private sector. more[...] login_required

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From Corporate Handouts to Corporate Partnerships

Veronica Scheubel

Philanthropy is about donating to charity without expecting a return. Companies have historically contributed to society in this way. Strategic philanthropy, which is a more modern approach, is about directing corporate giving to a cause that is aligned with the core business. Yet in the 21st century, strategic philanthropy does not suffice in providing leadership. There is a growing demand for companies to move beyond strategic philanthropy to modern community partnerships, co-creating solutions to pressing societal and environmental problems by contributing core competencies and truly aiming for impact. In the process, shared value creation for both society and the company is not only desirable for companies, but also to stakeholders. more[...] login_required

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