Advanced Search
-
Ten Lessons from Innovation Studies for a Sustainable Paradigm
Prof. Dr. Paul DewickSustainability goals, such as those associated with the the post-2015 development agenda of the United Nations, have to be translated into new commercial products and services as well as different ways of making and delivering them that replace less-sustainable alternatives. This is the role for firms intending to profit from innovation while meeting sustainable goals. Sometimes these innovators are small entrepreneurial firms that see sustainable products as an ideal niche in which to start a new business venture. Sometimes these innovators are large firms that have identified opportunities where customers and/or technologies are new. Successful innovation at the firm level contributes cumulatively to industrial structural change in a process known as “creative destruction.” Through this process, a new paradigm can emerge, within which sustainable economic growth flourishes in an inclusive manner consistent with the goals of the United Nations post-2015 agenda. more[...]
The Author
Partners
|
|
|
|
|
|
|
|
|
|
|
|
Supporters
|
|
|
|
|
|
|
|
|
|
|
|
About Us // Privacy Policy // Copyright Information // Legal Disclaimer // Contact
Copyright © 2012-2018 macondo publishing GmbH. All rights reserved.
The CSR Academy is an independent learning platform of the macondo publishing group.