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Central Romana and Corporate Social Responsibility
Central Romana CorporationThe Central Romana Corporation Ltd., founded in 1912 in the eastern province of La Romana in the Dominican Republic, is an agro-industrial and tourism company whose main focus is sugar production. Having been in operation for more than 100 years, it has diversified its investments through a wide range of businesses that reach approximately 25,000 workers, and it regards itself as being the country’s largest private-sector employer. more[...]
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Should Poverty Alleviation Be Part of Corporate Responsibility?
Dr. Lourdes Casanova, Strategy Department INSEADAfter a gap of 20 years, Rio de Janeiro will again be hosting the United Nations Conference on Sustainable Development, also known as Rio+20. In 1992, at the Earth Summit (Eco-92), Latin America was getting out of the so-called lost decade, following the debt crisis of the 1980s. The economy was growing slowly, inflation was high, and high levels of external debt reduced investments in infrastructure. Over the last 20 years, Brazil has become the sixth largest economy in the world. more[...]
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Attacking a Potential Killer of Children
Editorial TeamIn 2006, Merck introduced RotaTeq®, its rotavirus vaccine, in the U.S. Merck recognized, however, that this vaccine was most needed in the developing world but that it would be unsustainable to donate it on an ongoing basis – it needed to identify a sustainable business model. Through the Merck-Nicaraguan Ministry of Health RotaTeq® Partnership Merck pledged to donate enough rotavirus vaccine for three birth cohorts of children and funding to introduce the vaccine, improve disease awareness, develop appropriate educational materials, and update the routine vaccination card. Our goal was to demonstrate the feasibility and health benefit of introducing the vaccine in a developing country. more[...]
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