The Global Compact International Yearbook

By Dennis Lohmann
02:27 PM, May 09, 2012

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UNGC, macondo

Since its launch in 2000, the United Nations Global Compact has emerged as perhaps the world’s most influential platform for corporate responsibility. Its structure as a global network uniquely positions the initiative to take a closer look at both global and regional developments and interpretations of corporate social responsibility (CSR).

The UN Global Compact (UNGC) is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption. By doing so, business, as a primary agent driving globalization, can help ensure that markets, commerce, technology and finance advance in ways that benefit economies and societies everywhere.

The aim of the Global Compact International Yearbook is to create a global overview of the achievements of the UNGC. The book offers proactive and in-depth information on key sustainability issues to stakeholders around the world and promotes unique and comprehensive knowledge exchange and learning in the spirit of the Global Compact principles. Thus the publication helps to advance transparency, promotes the sharing of best-practices, and, perhaps most significantly, gives a strong voice to the regional and global actors that are at the heart of the initiative.

Therefore it include best-practice examples of corporate participants and showcase different approaches to the implementation of the ten principles. In addition, a substantial editorial framework will highlight major trends and issues, globally and regionally, placing your activities as Global Compact participants in a broader context.

How To Participate

As an active corporate participant, companies can participate in the Yearbook as a content partner and sponsor. The Yearbook includes best-practice examples of corporation, thus showing precise ways to adopt the ten principles. Silver partners contribute a two-page best-practice example; Gold partners add an in-depth report about their UNGC-related activities with a four-page best-practice example. Every case study includes pictures and the corporate logo. Of course, all texts are edited and the draft layouts are individually coordinated.

In addition, a substantial editorial framework highlights major trends and issues, globally and regionally, placing the activities of GC participants into a broader context. Each Yearbook also includes some best-practice examples that are published pro bono and selected in cooperation with the Advisory Board, thus giving small but valuable projects the chance to target a global audience.

Distribution

The “Global Compact International Yearbook” is published in English to target a global audience, including UNGC participants, relevant stakeholders and academics. The books are published in a limited edition – thus making them of enduring value. Copies of the books are distributed to all UN organisations, many UNGC companies, the local UNGC networks and focal points, relevant international NGOs and stakeholders, journalists and analysts (appr. 60%), to the international book trade (15%) and project sponsors (20%). The remaining 5% are for PR purposes and internal use.

The Publisher

The macondo media group has been a participant in the UN Global Compact since 2002 and is recognized as one of the leading CSR publishing houses in the German-speaking region: The German GC Yearbook, the first publication of this type worldwide, has been published annually since 2004.

About the Author
Lohmann, Dennis

Dennis Lohmann worked as an editor for the macondo publishing GmbH, editor of the Global Compact International Yearbook and CSR Academy.

 
The views expressed in this article are the author's own and do not necessarily reflect CSR Manager's editorial policy.
 
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