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Global Compact International Yearbook 2013
The Ten Principles set by UN Global Com-
pact have always been given importance.
In previous years, Green Delta Insur-
ance Company (GDIC) has emphasized
environmental issues, labor rights, and
safety issues through its communication
tools. Many issues regarding Human
Rights have also been dealt with. For
2013,
GDIC took the initiative to focus
primarily on Human Rights, with an
eye on the rising concerns surrounding
this sector – although it is not the first
time that GDIC has contributed toward
the improvement of Human Rights in
Bangladesh. Some of the initiatives led
by GDIC in the previous years have been
the rehabilitation of the freedomfighters
and women oppressed during the inde-
pendence war; wheelchair distribution
for the war-wounded freedom fighters;
support for the family of a slain police
constable; and sponsorship of a chil-
dren’s day program to nurture hidden
talents among the little ones.
The management as well as the Corporate
Affairs and Communications department
sensed the need for showcasing elements
of Human Rights through innovative
means to create awareness among the
people. The idea was to do something
creative that would trigger people’s inner
conscience. The biggest challenge was
to deliver the messages clearly without
showing violent images, but to also show
appropriate visuals as well. The GDIC team,
with the help of its creative agency, came
up with the idea to use “shadow puppetry”
to portray elements of Human Rights in
a metaphoric manner. This idea was set
to debut in 2013. Shadow puppetry, or
“
shadowplay,” is an old formof storytelling
used usually for entertainment purposes.
It creates the impression of moving objects
or three-dimensional human figures. We
wanted to tell a story about the shadowy
parts of our society, where values and
rights are neglected and often violated.
Out of the many articles on Human
Rights set by the UN, 12 were chosen for
12
months of the year. They were:
As the foremost non-life insurance brand of Bangladesh,
Green Delta Insurance has many responsibilities to fulfill
when it comes to CSR. Participating in activities for the
betterment of our environment, Human Rights, culture,
sports, and society in general has been a prominently visible
trait of the company. The history concerning CSR at Green
Delta Insurance goes back years – to a time before CSR
became the catch-all concept it is today.
Building Awareness and
Going the Extra Mile:
Human Rights in Focus
Green Delta Insurance
Marches With Time
By Green Delta Insurance