170
Global Compact International Yearbook 2013
Bradesco knows the importance of edu-
cation and all its aspects. Accordingly,
with the mission of being recognized
as the best and most efficient financial
institution in Brazil – and for promot-
ing banking inclusion and sustainable
development – it invests in the develop-
ment of educational tools and spreading
the content it produces by targeting each
of its stakeholders.
In 2008, the Bank began to conduct
“
Credit Municipal Meetings” in small
Brazilian towns. The lectures provided
the people – most of whom had never
had contact with a financial institution
before –with basic information. These
meetings, which are still being provided
by the Bank, have reinforced even more
the concepts of responsible credit and
personal finance.
In 2011, a work group was created to
focus on financial education and intensify
the Bank’s investments in training. That
same year, the number of people served
by courses in personal finance, financial
mathematics, andMicrosoft Office totaled
600,000 –
double the 2010 figure. Since
the Bank began providing courses on its
home page in 2010, the course materials
have been accessed over 900,000 times.
For a Financial Education
Culture
Bradesco
Bradesco is committed to its stakeholders’ financial
education and believes in social transformation through
knowledge and awareness fostered by several actions.
By Tita Berton, Bradesco
Financial education activities for Bradesco’s stakeholders
Employees
Community, customers, universities, fairs
Lecture on Financial Education and Responsible Credit – Prime and Retail:
• 2012: 678
people
• 2013: 20,000
people (estimate)
Booklet – Take care of your money:
• 6,305
copies delivered
Lecture on Personal Finance – Departments and Affiliates:
• 2012: 1,567
people
Lecture on Personal Finance:
• 2010
to 2012: 10,184 people
Treinet – Personal Finance: Treinet – Responsible Credit
• 2012: 5,593
people • 2012: 2,590 people
Videos on Financial Education (to be launched in 2013)
•
Unit I – Responsible Credit and Credit Card
•
Unit II – Opening of Accounts, Consortium, Social Security, Insurance,
Investments and Capitalization Bonds