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Global Compact International Yearbook 2013
It is the youngest on the road who war-
rant our attention – A common image
is of a child running after a ball onto the
road, and maybe even in front of a car.
Working together with schools, clubs,
and public services, the various Group
brands are providing different measures
all over the world to help protect people.
Approximately 100,000 children at the
Cordoba and Pacheco sites have been
trained in the ABCs of how to behave in
traffic using the role-playing as well as
the successful traffic education project
“
Juegoteca Volkswagen de Seguridad Vial,”
developed by Volkswagen Argentina
together with local schools.
Some sites are also campaign for more
safety on roads leading to schools, which
are particularly problematic, as well as
investing in play areas and the improve-
ment of pedestrian crossings. But what
use are the ABCs to children if adults
have not learned the basics? Three out
Volkswagen
Volkswagen produces vehicles of the highest quality and reliability, resulting in the highest
level of safety for customers. But closing a sale is not the end of our responsibilities. On the
contrary, whether our customers are in Mumbai, Beijing, or Wolfsburg, we provide them with
targeted training to help them feel safe while driving. The worrying figures in international
accident statistics, especially from emerging economies, have led us to respond in this manner.
The Volkswagen Group is actively engaging with various traffic-training programs tailored
to the individual markets – our motto is: “Every traffic-related death is one too many.” The
Group includes the German market in these efforts, of course. The Autostadt in Wolfsburg –
which offers a world of experience in these matters as well as a communication platform for
all things to do with mobility – has a “Learn Park” for children 5 to 11 years old and offers
them the chance to obtain a “child driver’s license.” Meanwhile, in the “safety training track,”
parents experience first-hand that a cautious driving style not only increases safety but is also
good for the environment.
Increased Road Safety –
All over the World
By Julia Glogowski, Volkswagen